Field of Science

People, Content & Technology @ ScienceOnline2010

I am a very frequent attendee and eager participant at scientific conferences: I have logged ~100 in my ~20 years in science. To me, meetings are easily one of the top five things that make being a scientist so much fun. Exchanging ideas (new & old), meeting people (new & old friends), showing off your work (usually new, but sometimes, old), having a good time (which never gets old!)....these reasons are all part of the experience. But sometimes meetings just get you fired up about something(s) and you leave with a fire lit under you. This was one of those for me. And although I knew that I would enjoy myself at Science Online 2010 (aka #scio10) and meet at least some of the criteria above, I was not prepared to leave with my rear side roasting with so many ideas and so much inspiration.

The jazz I got from #scio10 comes from three intertwined categories:

People. Meeting and interacting with people is my favorite conference activity. It's especially great when I first meet someone in person whose work I have followed. This is true for science meetings, but it worked on a wholly different scale for me at #scio10: of the 200+ attendees, I had previously met no more than 10 in person. However, I knew at least 50 more from their online work—mostly science bloggers. Come to think of it, that's probably alot like what happens at a graduate student's first scientific meeting, and I am reveling in that re-found sense of discovering a community that fits. And then there are the people that I met for the first time who I knew nothing about in advance. There are always new people to meet, especially when attending conferences for the first time. But I was stunned by the fraction of people I met who fell in the category of "why did I not know you before?". I can just hope that some of those folks had the same reaction to meeting me!

The intersection of people and content was probably the most amazing thing about this meeting. I have never seen such a meritocracy. Sure, science is based on merit, but there is a real ladder to climb and sometimes a glass ceiling to break. The participants at this meeting ranged from a 9th-grader who writes science computer games to internationally known science journalists (and a HUGE range in between). Many (probably most) of the presenters were self-made experts in newly emerging areas, some in the process of earning PhDs etc., and some that don't need to play in the academic world. Even in the currently-difficult times for both science and journalism (and many other things), there was a clear sense of "Yes we can!" that permeated #scio10 .

Content. The meeting couldn't have started out on a more content-relevant note for me: the first session I attended was "From Blog to Book: Using Blogs and Social Networks to Develop Your Professional Writing"As I am now digging into my sabbatical book project, this session jolted me to attention. The advice of Tom Levenson, Brian Switek and Rebecca Skloot was just what I needed. I must decide very soon whether to pursue the academic publisher route or to try the trade route taken by authors of most successful popular science books. Next on my schedule was "Rebooting Science Journalism in the Age of the Web" in which a panel discussed the sometimes uneasy ecosystem of blogs and more traditional media outlets. The somewhat controversial press-release site, Futurity, created some heat (and maybe some light), but the memorable lesson by Carl Zimmer about his reporting on the twisted biology of duck penises generated the most virulent meme of the whole meeting. In the third morning slot I joined the "Scientific Visualization" session in which Tara Richardson (@science_goddess) regaled us with the latest cool tools and facilitated some interesting discussion on this under-appreciated (and thus, under-developed) aspect of science communication.

On Saturday afternoon, I attended the helpful session "Scientists! What can your librarian do for you?"which reminded me that I can almost certainly make use of those smart people whose mission is to help me do my science (and writing) better. Next was "Open Access Publishing and Freeing the Scientific Literature (or Why Freedom is about more than just not paying for things)" moderated by friend and colleague Jonathan Eisen (aka @phylogenomics; pictured above). It's going to be a tough road to OA publishing, but I am starting to see that it is a fight worth waging. For the final session of the day, I joined the packed-to-the-gills session "Writing for more than glory: Proposals and Pitches that Pay" moderated by Rebecca Skloot with key insight from Ivan Oransky and Clifton Wiens. Although much of the session was aimed at pitching stories to magazines, there was a fair bit of discussion of book proposals and how to craft a project that publishers will buy—literally. Much to my chagrin, the first lesson was that the pitch "My book is on X" doesn't fly. Stories sell books and topics don't. OK, more homework for might be a good thing that my book is "on Sex", but that isn't enough. So when the participants were invited to give their pitch to the experts, I knew that I wasn't up to snuff. However, shark researcher (and future author) David Shiffman (@whysharksmatter) bravely jumped right in—to our benefit. The most memorable line from the pitch-dissection was 'NPR is more important than PhD'; since David had been interviewed on NPR. Indeed, as I later found out to my surprise, David doesn't have his PhD (yet).

After a great banquet and party on Saturday night, I was ready to go again on Sunday morning, starting with "Broader Impact Done Right" hosted by a panel of postdocs, grad students and science communicators. The opening film, in which various portrayals of scientists in movies and television made us both laugh and cringe, presaged some great discussion about how we can appeal to various constituencies that we really need to reach. Since I wanted to hear more about science journalism, I next attended "Getting the Science Right: The importance of fact checking mainstream science publications — an under appreciated and essential art — and the role scientists can and should (but often don’t) play in it" I was surprised to learn about how unevenly the fact-checking is done, and when it is done, how arduous and expensive it can be! In the category of saving-the-best-for-last, the final session that I attended was "Blogging the Future – The Use of Online Media in the Next Generation of Scientists" in which a group of high school students from Stacy Baker's Biology Class individually presented their projects, ranging from an analysis of student use of blogging and the social web for education and fun to iPhone application development for science learning. These kids absolutely stole the show with their poise and content, giving many of us renewed confidence for science and its communication in the future.

Technology. As if the people and content weren't enough, in these three short days I also experienced some serious surges in my use of and appreciation for technology. For the first time ever, I didn't bring a pen or pad of paper to the meeting. I took all of my notes on my iPhone, which was the only device I used while onsite. In my office is a two-foot pile of legal pads and notebooks containing mostly illegible notes from 20 years of previous meetings. But in my difficult transition from paper to electrons (I am a very slow keyboard typist), I have gotten lazy about note-taking over the past years. So I was glad to find out for myself that I am a reasonably adept two-thumb note taker! And I can email myself my notes with one click!

I also jumped in with both feet to Twitter. As an occasional tweeter (@johnlogsdon), I use the medium for some things, but I had not yet figured out the ratio of function:fun. By using the hashtag #scio10 all of the meeting tweets were instantly readable by all of the twitter-ers (onsite & off) in REAL TIME. By the end of Day 1, I was hooked. As of writing, my total (13-month) tweet count is 235—of which ~70 were sent during the three days #scio10 (which currently total >6300)! Granted, some of those tweets were part of the fun game played at Saturday's banquet, in which the fastest tweet with the right answer won a prize. I apparently have mastered speed-tweeting, since I won one of the prizes: a signed copy of Rebecca Skloot's forthcoming book "The Immortal Life of Henrietta Lacks" (see image above).

There's so much more that I didn't say here, but I hope that my account will give you a sense of how pleased I am to have participated in #sci010. Thanks to Bora Zivkovic (pictured above), Anton Zuiker and everyone else (including the generous sponsors) who contributed to ScienceOnline 2010!


  1. Please note that blog coverage for #scio10 is being tallied at:

  2. Wish I had ONE more day there to meet up w/more you! Nice to (virtually) meet you.
    Darlene Cavalier

  3. Have you read the HeLa book yet? I always thought that would be a fascinating topic for a book -- it always seemed quite spooky to think that this immortal cell line originated from a person that we can identify.

  4. Dr. Free-Ride just posted a twitter-based transcript of the "pitches" session here

  5. Glad you enjoyed the session, John! I'm sorry we did not get to discuss academic vs. trade books/publishers more, though, so if you have any other questions feel free to e-mail me about it. Good luck with your book!


  6. My fact checking team revealed an error of omission on the pitching session: key insight was also provided by David Dobbs (@David_Dobbs)

    Thanks to Jonathan & Brian for the comments.

    Jonathan: No I haven't read the book yet, but @phylogenomics has and he raved about it!

    Brian: I would be very appreciative to discuss publishing with you by email.

  7. Weighing in late here (because only just discovered your blog): but if you're still vacillating between publishing "academic" or going "popular," I vote for the latter. (Note: I'm a historian, not a scientist.)

    My first book was scholarly, but the other three are "popular" and the gratification quotient from the latter definitely outweighs the former. (And I don't mean monetary.)

  8. yeah but the real question for scientific meetings: who got drunk and did some crazy sheist at the bar after sessions?

  9. Sci has just tendered her letter of resignation to the Overlords at SEED. This was a very, very hard decision, and it hurts Sci more than she can say. Sci would like to let you know, though. Thanks for your sharing ! Good Time ! şifalı bitkiler


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